Updating the Organization Description

Each fundraising page includes an Organization Description section that helps connect donors to your mission and impact. This is often one of the first places potential supporters look to better understand who you are, whom you serve, and why your work matters.

Updating the Organization Description

Take time to ensure your description is clear, compelling, and up to date. A strong organization description should:

• Clearly explain your mission and the purpose of your work

• Highlight the communities or populations you serve

• Describe how donations and investments directly support your programs and impact

• Reflect your organization’s current goals, services, and messaging

Keeping this information current is important. Outdated details, old statistics, or inaccurate program information can create confusion or reduce donor confidence. Regularly reviewing and updating your organization description helps build trust, strengthens credibility, and gives supporters a clearer understanding of the difference their contributions make.

To update your org description, make sure to do so in your organization settings (see https://helpcenter.fundeasy.com/articles/4366466-account-level-tools#pca6oc0lxbc).